Most people realize, in most cases, that one of the weapons in the arsenal and plan to sell and market a home is to hold an open house. However, if all that was needed was to do so, why would a homeowner need the services and representation of a professional real estate agent? For those who have ever attended more than one of these, you will probably agree, the experience and impact often vary significantly and dramatically! The reality is that it is not just about having open days, but how they are carried out and approached. With that in mind, this article will briefly try to consider, examine, review and discuss what this means, requires and involves, and why it is important.

1. Marketing, promotion: If they don’t come, it doesn’t matter, regardless of how the rest of the process goes. How will you attract the maximum number of potential and qualified homebuyers, unless/until you carefully examine and consider your options and alternatives, and your market niche, for the particular property? Where and how will you promote and market the Open House? Some methods that can be used include: a) In person, by calling as many local real estate offices as possible, as well as sending the office an informative and inspiring fact sheet to set your listing apart from the rest. from – the – package; b) at least during the first weekend, use a local newspaper, with wide, relevant distribution and good potential for results; c) extensive marketing and promotion on the Internet (free and paid); d) social media marketing (targeted); quality signs. etc. The first weekend, you should consider having an Open House, both on Saturday and Sunday. A good schedule is to have one every weekend for the next 3 weeks if the house is still on the market/available, then one every other weekend until it sells!

two. Curb appeal: What will be the first impression, when potential buyers approach the house? Make sure the house is neat, clean, tidy, etc.

3. First look inside: What will be the first impression, when a potential buyer enters the house? Is the home free of distractions, odors, etc.? Would this particular house benefit from staging?

Four. Agent Conduct: How does an agent behave in the event? Are you welcoming, responsive, enlightening, and ready to answer any questions and address concerns? How could a quality real estate agent, balance, give space to a potential buyer and be proactive? Beware of a distracted agent, who is there, in body, but not in efficiency, etc!

The success and value of any Open House depends on a combination of attracting a significant number of potential and qualified buyers, and addressing how to best display the home. Who a landlord hires to represent them really matters!