Competitiveness is the very definition of the film industry. And right from the start, celebrities need to make themselves known if they want to stick around for long. And this also applies to movies. If the audience isn’t aware of your movie or fails to generate interest, your movie is doomed, no matter how good its content.

Here’s a look at the influence of PR in the Hollywood and Bollywood industry.

How PR works in Hollywood

The job of publicists in the Hollywood industry is a tedious journey. Advertisers are constantly involved in managing the public relations activities of their A-list clients.

Whether it’s building a positive image or handling bad press and creating a better image for a celebrity’s binge drinking, public relations firms work to maintain a favorable image with the public. In addition to public image maintenance, public relations agents help celebrities seal multi-million dollar film deals and upcoming projects.

Celebrity PR is the most common practice followed in the Hollywood industry. From the very public relationship of Robert Pattinson and Kristen Stewart to the short but unconfirmed relationships of Henry Cavill and Kaley Cuoco, PR agents use relationships to promote their respective projects.

Public relations works in Hollywood at a very fierce level with every celebrity aiming for better coverage and positive public attention.

Influence of public relations in the Bollywood industry

Previously, posters and trailers were the main means of promoting movies in the Bollywood industry. But now, production companies need to come up with bigger innovative ways to spark interest in the minds of audiences.

Some actors have a larger-than-life star presence and their movies do well aside from the promotions involved—say, any movie starring Shahrukh Khan, Salman Khan, and the other A-listers. But creating a great impression in the mind of the audience is what PR firms work hard at.

Today, PR firms are constantly involved in promoting their movies in different ways, for example, by appearing on popular TV shows and reality shows. Celebrities are also featured in interviews on popular media channels and internet blogs.

Co-branding of movies and products is also a popular method of generating high interest from the public. This type of strategy works best when there is common ground between the film and the particular brand.

This strategy worked brilliantly for Hrithik Roshan’s leading man ‘Krrish’ as ​​he teamed up with the popular ‘Rangeela’ dye brand. Since the film and the brand shared a common audience of children, this strategy worked for both the film and the product.

PR relationships with celebrities

These are some of the common duties that public relations agents practice with celebrities.

Handling short-term crises, involving erroneous quotes, accidents, alcoholic incidents, and various other sudden crisis situations. This also includes mitigating bad press for longer to build a favorable public image.

· Find opportunities for new movies, red carpet appearances and scheduling interviews with leading publications and media channels.

Make new connections to promote your celebrities for new opportunities.

· Track celebrity related news and address situations in case of false accusations. This also includes removing celebrity photos and articles in case of copyright infringement.

Create a celebrity image online by managing your Facebook, Instagram and Twitter accounts.

The movie industry is a tough place, where every celebrity works very hard to make their presence known. Public relations can be the best way for celebrities to build a favorable image and stay long in the industry.