With the proliferation of smartphones (iPhone 3G) and now SuperPhones (Android 4G operating system), it has never been easier for consumers to connect to social media channels, surf the web, and shop online anywhere, anytime. any moment.

When an ad piques your interest, relevant and relevant information is immediately available on your SuperPhone. The new technology allows you to simply scan QR codes with an app on your smartphone and be instantly connected to a website, video clip, phone number, or whatever online merchants choose to link to that QR code.

According to ComsScore’s new Mobile Metrix 2.0 report, US smartphone users stand out against desktop users on Facebook:

Super Phone: 441 minutes per month (7 hrs. and 21 min.) vs.

Desktop: 391 minutes per month (6 hrs., 31 min.)

shared advantages

Mobile branding shares many of the same advantages of Internet marketing. However, the advantage of first mover (FMA) for marketers and businesses, as opposed to more traditional forms of media, is that the results of internet and mobile marketing are measurable and trackable. Online marketers can now see the effectiveness of certain Internet campaigns, they can track who is accessing their website, the means of access and the duration of the visit. The consumer may be somewhat uncomfortable with this tracking feature, but marketers find the information invaluable in determining the effectiveness of campaigns and the measurable results achieved. Additionally, while the cost of Internet and mobile marketing is considerably less than traditional media, it offers local and global reach. Why spend tens of thousands of dollars on TV commercials that air in a specific region and language, when for a fraction of that expense, your mobile messaging would allow you to reach potential customers around the world 24 hours a day, 7 days a week, 365 days a year? On the other hand, your mobile client is always on the go, easily distracted, and highly demanding. Speed ​​of execution and a focused and relevant content strategy are critical to the short- and long-term success of your campaign.

Mobile Website Checklist:

– Create a mobile search plan

– Understand search engines for mobile devices (Google Mobile, Bing Mobile, Yahoo Mobile, etc.)

– Add a click to call button and additional CTAs

– Create a mobile website map and keep your code clean

– Optimize browser for SuperPhone speed

– Install a sensor to confirm the browser of the device (iPhone, Android, Blackberry, etc.)

– Keep it simple with streamlined features (ie avoid flash intros etc.)

– Please note that the websites are designed to be viewed on a 20″ monitor versus a 3.5″ SuperPhone HD

First Mover Advantage

Recognize that the mobile device has become the main source of information and research for many global users. Only a handful of B2B and B2C companies actually make their websites mobile-friendly, so a user-friendly mobile website optimized for mobile search is an indispensable component of any brand marketing and business development plans. company. If your site isn’t easily accessible, your target audience instantly leaves your site and onto your competitor’s.