Over the next few months we’ll be sharing our 10 steps to make sure you’re on the right path to a successful online marketing strategy. It will include 10 topics that will give you a better perspective on how to develop your online strategy. We’ll talk about websites, social media marketing, SEO, Google AdWords, and more.

In this article, we’ll start with what to consider when registering a domain for your website.

First of all, you need to choose the right domain. But how do you do that? What is considered the correct domain?

Creating a website is more complicated than most people want to believe. Choosing the right domain is essential for SEO (Search Engine Optimization). When choosing a domain for your business, most people tend to choose the business name. But consider this, how many people will type in the exact name of your business to find your products or services? If you have a new business, no one knows about your business, so they don’t search for you by name. They need to find your business by the services or products you offer. When people search for a product or service, they type a word or phrase. In other words, they search using a specific keyword.

You need to decide the most important keyword for your business.

Include that keyword in the domain name.

For example, if your business is called: Epic Weddings and Events, and your primary business is event planning, you might consider registering a domain that contains the words event planning. If your domain name will be too long, reserve two domains, the domain name with the most important keyword will be the main domain where the site is hosted, a second shorter domain can be used for emails and marketing and this will redirect to the main domain.

What is the difference between .com and .co.za?

If you reside in South Africa, having a .co.za domain will be beneficial for search engine location settings. A person in SA will find more localized websites based on their domain extensions.

The A.com website is more American and international. Therefore, people who are looking for your products or services may dismiss your website because they may think that your business is not close to them.

Before creating a website, take the time to decide the best domain name for your business.