In the so-called information age, at least on-demand food delivery app platforms are one of the really cool things of our time. And the only reason the number of fast casual and quick service restaurants is skyrocketing at breakneck speed. Of course, they have become involved with online delivery platforms.

Spurred by the penetration of the Internet and the savvy use of smartphones, resulting in a growing consumer obsession with ordering food online, it has fueled the food ordering industry, which has witnessed heated competition as a result. where all other food delivery apps compete to attract a larger portion. From the market

But to their dismay, the industry’s smaller entities are failing to harness the power of the latest technologies to optimize delivery, streamline operations and conduct effective marketing. As a result, they fail to increase their sales. Artificial Intelligence (AI) comes from the same family of unused technology that remains untouched, considering it one of those abstract concepts that presumably has no real application.

To prove this perceived notion of AI wrong, and to help you improve your brand by engaging more consumers, here we look at how a brand can use AI to simplify their marketing efforts.

• Predictive customer behavior

Understanding what consumers want and need, ideally even before they do, can help the brand understand each specific customer and their habits, which can eventually help them provide better service and drive sales.

The easiest way to see this in action is when you log into any e-commerce app and are provided with a variety of suggested products to buy. Using AI deep learning technology, brands can predict consumer behavior months in advance and put it into action. The recommendation engine allows consumers to choose meals based on their food preferences.

• chatbot support

Chatbots provide automated, on-demand, human-like responses to common and frequently asked customer questions on the web or app, helping save brand time, resources, and money and helping to satisfy customers. with a rapid response system. Chatbot developers create scripts evaluating a large number of possible scenarios, which in turn can simplify customer interactions.

• voice activated orders

Voice ordering is gaining popularity after the growing dominance of voice assistants like Google Home and Amazon’s Alexa.

Starbucks introduced My Starbucks Barista in 2017, putting the coffee giant on the path to voice-activated ordering. Wingstop first introduced it in 2009, making it one of the first players in the field to offer digital ordering and then integrate voice-activated technology in 2017. Pizza delivery chain Domino’s also entered the scene. voice-activated mobile ordering relatively early.

• Kiosks

Quick-service and fast-casual restaurants should integrate AI-powered self-service kiosks to reduce customer waiting time and improve customer ordering experience.

• automated advertising

Automated advertising automates your online advertising efforts so you can focus on other important business functions instead of spending your time on social media marketing campaigns.

There are money based algorithms and ad performance based algorithms to monitor it. Money-based algorithms use your sales and conversion data from your ad campaigns to raise or lower bids on campaigns based on their monetary performance. Ad performance algorithms use your ad performance data to optimize high-performing campaigns and stop poor-performing ads.

The last word:

In this highly saturated market, more and more companies are succeeding in their mission to optimize delivery, realizing that the only way to stay competitive is by providing better customer value. And the best way to do it is by adopting the latest technologies. AI has revolutionized the way QSRs and other on-demand food delivery apps market and scale their successes. When are you going to adopt him? The trend is here to stay! Be the favorite and contact your food delivery app development company now.