Ben and Jerry’s ice cream: how did it all start?

There is an ice cream stand located in almost every city. Ice cream has become very popular in America and many companies have made a fortune making this tasty dessert. One of the most famous companies is Ben and Jerry’s. Ben and Jerry’s started small and grew into a fortune American company, now they’ve done it again by bringing their extravagant ice cream to countries around the world.

The founders of the company are Ben Cohen and Jerry Greenfield. They meet and become friends at high school located in Long Island, New York. They moved to Vermont and completed an ice cream course from Penn State. For those who don’t know where Penn State is, it’s in Pennsylvania. Before they were known, they had seen a lot of the East Coast and that helped them come up with some of their first designs.

It was 1978 when they opened their first store. They invested only $12,000 and only borrowed four thousand dollars. This is a relatively small amount for the initial capital. Today, you wouldn’t even pay rent with $16,000, but Ben and Jerry made it happen. They opened their first store in Burlington, Vermont. Here they become well known for their parts. They were selling their ice cream and showing movies on the side of a wall of a dilapidated gas station.

It only took them a year and they had already marked themselves in history. To commemorate their first anniversary, they had Free Cone Day, which gave out free scoops of their ice cream to anyone who came into the store that day. This tradition continues for every anniversary at every Ben and Jerry’s. In the 1980s, they felt they needed to expand. Being open for several years and being successful, they wanted to see what their ice cream would do in grocery stores.

It was then that they began to package their ice cream in pints to sell and share with thousands of people. They started small again; Ben dropped the ice cream off at the stores using his own car. Ben and Jerry still thought that wasn’t enough and in 1981 they became an ice cream chain. They were still located in Vermont, but closer to highways for easier access.

Still trying to catch the world’s attention, Ben and Jerry searched for the record. They built the largest ice cream sundae in Albans, Vermont. The ice cream weighed about 27,102 pounds. This made Ben and Jerry known throughout the state and began to put them on the map with great success. After all the hype in Vermont, they knew they had to expand, so they began marketing their ice up and down the East Coast, starting with Maine.

Through the profit of investors and independent distributors, they got their ice cream in every store in the New England states. Soon the company would become a publicly traded stock and the company was huge. By the mid-1980s, the company was selling more than $4 million worth of ice cream a year.

Today, their best-selling flavors are Cherry Garcia, Chocolate Chip Cookie Dough, Chunky Monkey, Chocolate Fudge Brownie, Half Baked, New York Super Fudge Chunk, Phish Food, Coffee Health Bar Crunch, Cherry Garcia Frozen Yogurt, and Peanut Butter Cup. They have played around with their ice cream combinations and have become famous for giving each type a unique name.

In fact, on the back of the packaging you can read the story behind that flavor. Some of the flavors started out as a joke and ended up being the best-selling flavors of Ben and Jerry’s ice cream.

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