Internet or World Wide Web (www) is like a huge library full of thousands and thousands of books of information about everything and everyone. If you search for a particular product, you may land on many irrelevant pages for your search. This leads to hours of time consuming searching and reading and wasting time on irrelevant data. With SEO, clients can legally and ethically direct their search results to their chosen markets. Search Engine Optimization (SEO) is becoming very popular among businesses that aspire to potentially improve their website and gain better page ranking. This allows the specific website to be more accessible to search engines like Google and Yahoo. To avoid endless searches, you can now optimize your site for organic search with SEO.

Advantages

1. SEO services help boost your business name or product and also give your business more exposure
2. With SEO you can ensure that your business is better achieved
3. You will have more traffic on your website, which will ultimately increase your sales figure
4. Customers who come to your site are potential buyers because they are specifically looking for your product
5. SEO will exemplify to search engines that your site is more important and your topic has weight

Businesses that compete with each other would like to have potential customers searching for a particular product come to their site. The positioning of a site in search engines is very important for companies that want to grow their business. The higher a site appears in the search results list, the more visitors it will receive from the search engine. Businesses realize that they get great internet marketing with the help of SEO.

Disadvantages

1. With the high traffic and volume your site receives, you are also open to the possible increase in the amount of spam you may receive.
2. With all the unwanted leads your site can receive through PPC (pay per click advertising), there will be a cost involved in handling unwanted leads.
3. Many of the major search engine companies change their algorithms so often that you can’t keep up with your site’s ranking.
4. There are potentially many SEO tactics that can make SEO really stop your website from performing well
5. It is impossible to predict and guarantee high search engine rankings.

Businesses pay tons of money to SEO companies to rank high on a search engine. TIP: Although it might be clear that the benefits outweigh the risk, don’t be fooled by SEO companies that promise the highest ranking page.