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A brief history of business cards

Business cards are a common form of advertising and exchange of contact information between businessmen and the public. They have a long history dating back to the 15th century in China. The business card started out as a “calling card” or a visiting card. It was a social convention that was subject to very strict rules of etiquette. The business card was introduced to Europe in the 17th century during the reign of Louis XIV, known as the Sun King. In the same century, the practice began to take hold in English society.

Around the same time, the card moved from its social beginnings to a commercial purpose with the introduction of the commercial card. It was a period in which newspapers were an underdeveloped resource and the media that are the center of today’s advertising did not exist. The business card was designed to direct the public to the location of a merchant and generally contained a map and instructions. This was at a time when the current street numbering system did not exist. These early business cards were printed using letterpress or wood printing methods, and were generally drab or contained a small amount of dye.

Around 1830, lithography became the preferred printing medium and colors became more important. In the United States, the business card tradition became popular and became very popular. For a short time there was not much distinction between the business card and the business card. Little by little, the two types of cards began to separate. The rules of etiquette that emerged during this period began to make the idea of ​​a card emphasizing a business function unacceptable as a business card. In fact, when a person left a business-related card during a social visit to a home, it was seen as an attempt to collect a bill or debt.

With the passage of time, it is the business card that has gradually disappeared from the scene, while the business card has become a business mainstay. With the introduction of new card materials such as magnetic and plastic-backed cards and the widespread use of color business cards, the business card industry has moved into the modern era in an exciting way. . Business card templates now exist to make card design and mass production inexpensive. A business card is a must for anyone dealing with today’s audience, and for many it is one of the most important advertising tools.

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