With the constant changes on Facebook, promoting your page has become more difficult. Despite this, Facebook marketing is still a must for businesses due to the sheer number of users. Facebook is one of the giant platforms when it comes to social media marketing. For a modern business to be more visible, it needs to put some effort into marketing its Facebook page.

Now, this doesn’t mean instantly spending money on ads. There are other ways to promote your page without costing you a dime. Here are some tips so you can grow and maintain your audience.

1. Get closer to your current network

For a young page, it can be quite a difficult start. But you have your initial likes and followers. You can’t just work with a small audience. Encourage your current followers to share your page with their friends and followers. You can also tell your friends and family for a promotion too. This can be the hardest stage, but once you’ve got it out of the way, everything will be a piece of cake.

2. Promote your Facebook page on your website

If you have a website, you can direct some of the traffic you receive to your Facebook page. This works well if your website ranks well in search engines. It will also increase the visibility of your Facebook page.

Your Facebook page can also drive traffic to your website. Many people use social networks to discover information. Your audience might search for your page instead of your website.

3. Produce useful and relevant content

When you plan how to attract more followers, try to put yourself in their shoes. What would make them like your page? There must be a reason. Of course, you must clarify the nature of your business on your page. If you are a restaurant, it should be visible at first glance when they visit your page. Other than that, your content must provide some kind of benefit or entertainment. Share content that is useful or relevant to them. This will encourage them to interact with your content instead of being a passive viewer.

Tell them which dishes are the best sellers right now. Do you have a promotion? Be sure to advertise it. They appreciate you updating them with the information they needed to know.

4. Get your customers to market to you

Social networks are not social at all when they do not prioritize interaction. Your likes and followers are what keep your page alive. When they provide feedback about your product or service, you should always acknowledge them. Nothing earns more trust than a positive review from a real person. It works better than marketing your own product or service.

Respond to comments and messages on your Page. Facebook shows how you respond to queries. When your audience sees that your page is active and responsive, it will encourage them to ask questions or like your page and posts.

5. Touch Influencers in your business area

Influencer marketing is booming these days. Being promoted by an influencer will expose you to their large following. However, this is generally not free. You can negotiate with them about what they can get in exchange for promoting you. Get in touch with one who is related to your area of ​​business. If you are a facial spa, for example, get an influencer in the beauty industry.

6. Try Facebook advertising

Facebook ads cost money, but you can make the money worth it. Use the targeting feature to filter your target audience from the rest. For a new Page, this is also useful for immediately gaining a significant amount of audience that falls within your target.

With all these tips, you are ready to start your Facebook marketing campaign! Do you know some tips that were not mentioned above? Feel free to share them with us!