If you sell your products through email, direct mail, or telemarketing, you’ll want to look into direct marketing service companies because they can significantly increase your sales. These companies can help your business persuade potential customers to buy your product, support a cause or charity, or host a demonstration at your home.

Direct mail

For decades, the most popular type of direct marketing has been direct mail. Direct mail pieces motivate your prospects to do what you want by combining compelling copy, high-quality printing, and compelling images with an intriguing offer.

One of the keys to the success of a direct mail marketing campaign is being able to design an advertisement that will open. Knowledgeable direct marketing service companies will hire professional designers, printers, copywriters, and photographers to ensure your piece has the best chance of being opened, read, and resolved.

Here is an example of how it could be done.

A pizza chain features a photograph of a slice of delicious pizza, dripping with cheese and topped with succulent morsels. They include a discount coupon for you to give to your local pizzeria or delivery person when the pizza is delivered to your doorstep.

telemarketing

You can use a direct marketing services company to train your telemarketers to effectively pitch your prospects to market anything from high school photos to vacuum cleaners. Interestingly, the goal of most telemarketing efforts is not to make a sale.

Instead, you’ll want your telemarketers to sign up to have your sales team do an in-home presentation.

Direct marketing service agencies generally develop effective scripts that are not hard-to-sell sales pitches. The heart of many of these scripts is to offer the consumer a discount on a product or service.

Telemarketers can engage people by taking a quiz or asking them to answer a few simple questions that could result in them winning a freebie.

Your telemarketers will be more effective and have fewer problems if they are trained to deliver well-written scripts that offer some sort of monetary incentive to the prospects on your list. Often the most effective lists are those that include people who have purchased a similar product in the past. A direct marketing service company will help you get these lists.

Junk mail

A relatively new strategy for targeting direct promotions is email marketing. Today, almost all of your prospects have a computer and receive email. A permission based email campaign will allow you to send multiple messages to your email lists. It is one of the lowest cost methods to instantly keep your current and potential customers informed about prices, sales, and new products.

One of the best things about email marketing is that you can get instant feedback. You can include surveys, contests, and actually ask your customers what kind of product they would like your company to make. How much do you think information like that can increase your bottom line?