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Why Social Media Marketing Is Important To Your Business

SMM, the newest tool in the business arena, has shown a promising rise in recent years. The web world is going crazy and social media has shown a 100% higher lead-to-close rate than outbound marketing. Today, nearly 84% of B2B marketers use social media in one form or another. No matter what you sell and who your target audience is, using social media as a marketing tool is a surefire way to grow your brand!

Not having an active presence on social media is like living in ancient times. People may ask what is social media marketing going to do for me? Do I really need it? Yes. Yes, just take a look at the reasons why:

Higher web traffic

Social media posts can generate targeted traffic. Creating a new page on your site, landing pages, well placed social media posts can make a difference. A single link on Reddit or links submitted to StumbleUpon can transform a page from a handful of visitors a day to hundreds. Who wouldn’t want to take advantage of that?

SEO boost

Social media can boost your site’s SEO. Search engine crawlers know which pages are consistently driving traffic and which pages are just floating around, forgotten, and ignored. Driving traffic to your optimized pages with social media posts will make them move up much faster on search engine results pages (SERPs).

Connect with consumers and industry leaders

Social media leads to the building of real relationships. Twitter and Instagram marketing can give you a free interaction with your customer base – you can read their tweets and status updates to get information about their daily life such as which products they prefer and why etc. And maybe you can adjust your strategy.

You can also use social media as a tool to connect with thought leaders and trendsetters in your space, as well as journalists covering your industry.

Get your message across

As people view Twitter and Facebook as social media, not marketing machines, they are less likely to see what you post as marketing and more likely to listen to what you have to say. This translates into significant web traffic when they link to your site and post self-promoting posts while your friends and followers share what you’ve posted.

Targeting and retargeting with ads.

The highly customizable nature of social media ads. Like Facebook ads, it is one of the reasons why social media is important. These ads even allow you to target users by things like location, education level, industry, and even purchase history and pages they’ve liked. You also have the option to redirect the users who visit you and even convert them into solid leads and sales.

Get noticed at events

It’s easier to get noticed at events and even generate media coverage earned with social media posts. In any case, there is no better way to leverage your presence than with the help of social media.

Immediate response

The feedback you receive in the SMM process, you will be the first to know when there are problems, and you can take immediate action to resolve them immediately and consumers appreciate companies that respond to customer complaints.

Build brand loyalty

Brand loyalty can be built from a strong social media presence. Brands with active social media profiles have been found to have more loyal customers. Being active on social media helps you become less like a company and more like what you really are – a unified group of people who share a vision.

Are you ready to get ahead of your competitors with social media? Do you want your rankings to go up fast? Get out that phone and give us a call. We will help make your dreams come true.

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