Different types of search engine optimization strategy.

o Optimization on the page
o Off-page optimization

Before performing off-page optimization, on-page optimization is mandatory in the search engine optimization process. When the Internet user searches for some services from the search engine and reaches your website and if your website is not in the proper format, the content of the website is not of good quality and valuable at that time the user is not it will interest you in your business and it will simply live from your website. Therefore, On-page is required before performing off-page optimization.

The steps in on-page optimization are:

Keyword research

Keyword research can be defined as choosing the words that describe your product or service, viewed from the point of view of your target market. These will be the most important steps in the search engine optimization process. Keyword research is the process of defining the correct combination of keywords, which are most likely to be used by potential customers in search engines and directories. This keyword research consists of a variety of inputs, both qualitative and quantitative, creative and analytical. Keyword research plays a crucial role in ensuring that your potential customers find you when they are searching for your specific products and services.

Creation of meta tags:

Meta tags are xhtml or html foundations that provide the structural information of your web page. Meta tags are used in the main section of the html code. Define the title, description and keywords of the web page. They are all defined as follows:

Title Tag: This tag indicates the header of your page. The search engine will refer your website through the title tag. The length of this tag is 40 to 65 characters.

Description Tag: Gives the short and effective introduction of your website page. This will not show up on the page itself. The maximum length of this tag is 0 to 250 characters.

Keyword Tag: This tag defines the target keyword phrase for your website. The maximum length of this tag is 0 to 300 characters.

H1 Tag: The page title / header should be mentioned in the H1 tag, the length of the title should be limited to 60-80 characters. The standard use of the H1 tag is 3 times for the home page and once for the internal pages.

Alternative tag: when you use the img tag to insert images into web pages. This tag can include the attribute ALT =, which stands for attribute text. Search engines also read ALT texts.

W3C Validation: After the Meta tag creation process is done, the final steps to verify all the html code on your website is called “W3C Validation Process”.

Steps in off-page optimization:

After performing on-page optimization, the next step is off-page optimization.

o Directory submission
o Reciprocal (bidirectional / tridirectional)
o Classified presentation
o Blog creation
o Sending articles
o Post in the forum
o Press release