Many businesses like to advertise in local newspapers, in some cases it can have a good effect on the business by making them more well known within local areas. Newspapers are always aimed at a certain market, for example, free magazines like Metro are aimed at commuters, so they are usually found in train stations, subways, etc. This level of targeting is good for the newspaper, but is it good for you, the advertiser? In this article we will talk about the advantages and disadvantages of using flyer distribution over newspaper advertising.

First of all, orientation. A brochure is more aimed at newspapers. A newspaper can target everyone in a local area, which is fine if your business serves the entire local area. But with brochures you can target specific areas. For example, a business wants to advertise their loft conversion offering, so they could post their brochures through the doors of houses that would be suitable for a loft conversion. Doesn’t it make sense to advertise that service to a block of flats out there? Another benefit of using brochures is that very few people will pick up the newspaper and look for a builder who can do their loft conversion, with brochures the reader can see that you offer loft conversions and even though they may never have looked into it before , your brochure could be a push they need to start looking for a loft conversion.

Another reason brochure distribution is better than newspaper advertising is its USP. With brochures, you have an A5-size sheet of paper in front of the reader that you can use to promote your unique selling point. With a brochure, you can put your USP at the top, suggesting you have 3 seconds to engage the reader, therefore having it at the top means you are more likely to grab the readers attention. While with newspaper advertising your ad is likely to be surrounded by other ads from other companies, sometimes they advertise all businesses in categories, which means your ad will be next to another company that may be offering the exact same service as you. you, this is unlikely to happen with brochures.

Newspaper advertising can also be much more expensive than leaflet distribution, some newspapers charge tens of thousands of pounds just to appear on the front page, this can be seen by say 50,000 readers, with leaflet distribution this would cost approximately seventeen hundred pounds.