The continuous increase in online sales in the last decade has led almost every entrepreneur to create and maintain an e-commerce store. Many do not even have a physical store and are making a good fortune in the e-commerce business. In the wake of this e-commerce boom, many platforms have registered a huge presence due to their amazing features, of which only one name, Magento, has captivated e-commerce merchants across the globe. It leads the market share with about 30% of all eCommerce websites on the web, which speaks volumes about its credibility among online merchants.

Shopify and Woocommerce are the others, which are now preferred over a host of available eCommerce platforms like OpenCart, ZenCart, X-Cart, Prestashop, OsCommerce, and NopCommerce. If you are also an entrepreneur thinking of setting up an e-store, it is best to hire a professional Magento development service, but first, it is advisable to know why it has become the preferred choice of e-commerce merchants.

Major Magento Features That Are Drooling Worthy

The most important features that you need to know before setting up an e-store and that have given Magento an edge over others are as follows:

exceptional security – Due to cyber security threats, nothing is more important than creating an online store where buyers can shop without fear. The Magento payment bridge is exceptionally secure with a PA-DSS certification. This allows online merchants to efficiently achieve the PCI Security Council’s high standards without spending a fortune. It also allows strong encryption of your electronic data by AES-256 and strong hash.

easy search engine optimization – Magento eCommerce development is on the rise as it is search engine friendly which is vital to ensure good visibility of your online store. It supports URLs compatible with major search engines and inclusion of meta information for products, different categories and content pages for greater search engine compatibility. You can also integrate a good blog or you can add social media buttons for easy sharing which is crucial for successful SEO.

Promotes responsive design – With a substantial number of online users accessing an eCommerce website through their mobile devices, it makes sense to go for a responsive design. Magento greatly facilitates the same by creating an eStore, which is optimized to work perfectly regardless of any device of any screen size. With Magento, the cost of maintaining a responsive eStore is also comparatively low. A lot of attractive responsive themes for Magento eCommerce websites can also be found on the web.

Breezy Product Navigation – Magento makes it easy to display multiple images per product with a zoom feature. You can also enjoy multi-tier pricing, a grouped product view, and in-stock availability effortlessly. Visitors can also add products from the site to a wish list and share products with their Facebook friends, which eventually leads to a higher conversion rate.

Multi-vendor marketplace – You can easily turn a Magento store into a multi-vendor marketplace like amazon.com by using any of the extensions or modules available on the web. This means that one can sell their various products from a single store. Many of these are also absolutely free and without any price!

Seamless integration with apps – Magento API web service allows you to easily integrate your Magento store with a variety of business applications such as QuickBooks Online, Salesforce, Zoho CRM and much more. This makes your eCommerce business more agile and ensures better returns.

In addition to the features mentioned above, some of the other good features that make it ideal for setting up an eCommerce website are its various promotional tools, easy site administration, catalog browsing, one page checkout, support international for taxes and much more.

Why is Magento considered better than Shopify?

Magento has certain advantages over other popular eCommerce platform like Shopify. While Magento is open source i.e. free for anyone to use, the latter is paid. Here, it is essential to note that Magento business edition is not free. However, most of the eCommerce merchants go for the free version as it has brilliant features. In addition, hiring the services of a company that provides electronic commerce solutions, you can have all the functionalities. Paid themes on Magento are pretty good too and are available at an incredible cost of just $1, while for Shopify themes, you need to dish out at least $80. You can also have built-in multilingual support for your website, which is possible to achieve in Shopify only with the help of third-party apps.

Following all these facts, it is obvious that you should go for Magento development service to get your dream eCommerce website without any hassle. For further details, please feel free to contact Elsner Technologies Private Limited on +1 607 524 4040.