Web analytics is the process of measuring site statistics and analyzing traffic behavior. These are some of the main benefits of web analytics.
It is typical for any business to do some data analysis. Data analysis is used to determine sales, profit, loss rate and market interest. However, in terms of establishing a strong electronic presence for your website, there is a tool that you could use to collect the necessary data that you would need to promote your site.
Web analytics has steadily gained popularity among websites, blogs, and portals. It is used to analyze market trends and to identify users or visitors to the website. It is also used to determine the behavior of website users. It is a great tool to determine the latest trends of your website and the preferences of your visitors or users in terms of site features. These are the benefits of web analytics.
Number 1: Helps monitor your visitors and users
With web analytics, you would know how long your visitor stayed on your website, who they are and where they come from. You will be able to know their click streams, the keywords they used and how they got to your website (referring pages, search engines, etc.). You will be able to determine how many times a user or visitor returned to your website and which pages were given preference.
In fact, a web analytics tool would tell you the usage of your website down to the last detail. It would inform you about the nationality and language of your visitor. You can even indicate the city of origin. It will of course tell you the IP addresses and the host used to access. Further analysis would reveal if your visitors were there to see your site or if they were just vagrants. You will certainly know how many visitors you receive on a daily basis.
Number 2: It can help you optimize your website
Once you have carefully studied the actions of your visitors or web users, you can act accordingly to optimize your website. You would also have an idea about the things that need to be changed and the aspects of your website that can appeal more to your market. It would know which pages are viewed the most and which are basically ignored. You could adjust certain aspects of your website that need improvement or adjustment. Then you could fix any technical issues; or it could also improve, streamline or reshape site navigation to better assist users or visitors to your site.
Number 3: It can help you formulate an e-marketing and sales plan
Web analytics will be able to help you prepare for an e-marketing plan and course of action. This will be more effective because your plan will be based on real facts and not mere probability. You would be able to really know what your market wants. By keeping track of articles that were highly viewed, you will learn which products received the highest response. You will also be able to improve other programs that you have already used, such as pay-per-click or PPC advertising. You will be able to get more customers as well as monitor and keep your customers engaged.