Okay, you’ve done some traffic-generating actions and now you’ve compiled a list of email addresses, now what? The priority is to stay in touch with your list on a daily basis. So you’ll want to create an email sequence to send to your list.
As you build up your list of email addresses, you should study the emails you receive from other marketers. As you study them, ask yourself, “What kinds of subjects are they using? How do they start their email? What information do they give you in their emails? And how do they address offers within the emails they send you.
As you study those emails and build your own email list, start writing one email a day. The more emails you write, the better they will be. In no time, you’ll have a sequence of 10-20 emails to start sending.
You’ll want to have your email sequence weighted so that more emails come out with ‘useful information’ and fewer emails that are just product offers. But even in the “useful information” emails, you can still put a couple of links to your offers where they will relate to the useful information that you are providing. You should have links to your products in every email – send helpful information and include those links.
You want them to be eager to receive your emails, so it is important that you help them often enough so that is what they expect to see – information that is useful to them. By doing this, your emails will be more likely to be viewed and opened. And more importantly, they will be more likely to act on your emails by clicking on the links and buying your product.
You can only expect two results with a sales page only: a purchase (hooray!) Or your potential customer leaves the page, never to return (unfortunately, this will be the vast majority of your visitors).
By putting actionable and useful information in their inboxes with an autoresponder email sequence, you can remind them of the product they have already shown interest in.
Remember that the first action you want them to take is to open your email so that your subject line has a purpose – to entice them to open your email. Once opened, your main concern is to give them something that makes them want to read the email in its entirety; it should be interesting enough for them to want to read more.
Also, the tone of your emails is very important. There can be no doubt in your mind that your primary intention is to help them be successful. And so it should be, because the more successful they are with your information, the more they will buy from you.
Therefore, the content you submit should be targeted at specific ways that the product you will be offering overcomes your challenges, the benefits of the products, and the pain you will no longer experience from having the product in your possession.
This should sound like information intended to help with your challenges. It shouldn’t sound like a sales pitch. You’ll find a great resource for more information on this at https://JosephsMarketing.com/powercopy
Always remember that you want to focus on how your product helps them overcome challenges, how it can make life easier and more enjoyable, and how it helps them avoid pain.
And avoid using the word “free” in your emails. There are still spam filters that will dump emails with the word “free” in the junk file before they can read the email.
Use these e-mailing strategies with those who have signed up for your free reports to provide additional information to help them feel like they will miss out on something important if they don’t take advantage of your products and services. Do this and your emails will bring smiles to their faces and money to their pockets!
