Simply adding Google AdSense on a website will not generate income by itself.
There should be a large influx of guests clicking on the ads on the website. For this reason, Internet marketers need to go the extra mile to drive more traffic to the site.
How do you do this? This is where SEO for AdSense comes into play.
What is SEO?
SEO, or search engine optimization, is the technique that aims to ensure that a particular website is easily accessible to Google and other search engines and to increase the likelihood that the website will be discovered by these search engines.
Internet users tend to refuse to click on various pages on SERPs (Search Engine Result Pages).
Therefore, the ranking of a website in a search engine is vital to attract more visitors towards the website.
When a website naturally ranks higher in inorganic search results, it also gains a higher chance of being found and visited by an Internet user.
Listed below are the strategic steps to use search engine optimization to earn more revenue through AdSense.
Getting help optimizing a website full of AdSense is certainly a great idea. One of the helping hands that one can have is software or a tool created especially for optimization.
A good keyword research tool is a valuable investment a publisher can make. This tool not only provides how many searches; it also provides how many rival pages.
Reports a calculated competitive power to allow publishers to determine which keywords are worth targeting.
After installing a couple of valuable SEO tools for AdSense, it would be less difficult for publishers to search for the best keywords.
However, whether or not software is installed, publishers should strive to do keyword research so they can choose the keywords they want to target on a given page.
Once they’ve identified the target keyword, they now need to make sure they can be found in the page URL, in the title, in the opening paragraph, maybe sometimes in the body, and in the closing paragraph. Consider the keyword density.
Target only one keyword for each page. Do not jump from one topic to another.
Otherwise, the AdSense ads may not match the content of the web page and the pages may be indexed correctly.
Keep the page source code as simple as possible. By doing this, AdSense ads and search engines understand specifically what the web page is about and can easily extract keywords.
Avoid using too many inbound links unless they are your targeted keywords.
No matter how efficiently a keyword is researched and targeted, if the audience is not compelled to stay on the page and read the content, AdSense marketing efforts are useless.
How would readers be motivated to click on an ad if they haven’t read the page and aren’t interested in the topic?
The content of all pages must be unique, attractive and informative. It’s also a good idea to interact with others in discussion forums to find out what people are excited or concerned about.
Staying current means constantly checking search engine rankings for specific keywords.
This can give the seller a view of how the AdSense ads are performing.
If the web page does not appear on the first few pages, try checking the title and the first and last paragraphs. Sometimes just altering a few words can make all the difference.