Introduction to SEO: What is SEO?

Difficult question, “What is SEO?” As with almost all Internet-related terms, concepts and notions, “SEO” does not have a single definition and is a fuzzy concept in most people’s minds.

Still, what is SEO? Since there is no definitive and fully understandable definition of “SEO”, the only way to do it is to take a look at several definitions and try to merge them together to get the right perspective.

Wikipedia: “Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility of a website in search engine listings. The term also refers to an industry of consultants who carry out projects optimization on behalf of customer sites. “

Fakezilla: “Changes made to the content and code of a website to increase its ranking on search engine and directory result pages. These changes may involve rewriting the body text, altering the title or meta tags, removing frames. or Flash content, and searching for inbound links. “

The web search workshop: “The term used to describe the marketing technique of preparing a website to improve its chances of being ranked in the top results of a search engine once a relevant search is performed. There are several factors that they are important when optimizing a website, including the content and structure of the website copy and page layout, HTML meta tags, and the submission process. “

6am Media: “The process of improving web pages to rank higher in search engines for specific keywords with the ultimate goal of generating more revenue from the website. There are many SEO techniques. In general, these techniques They can be classified as On -Page Optimization, On-Site Optimization, and Off-site Optimization. There are also two schools of SEO: White Hat SEO and Black Hat SEO. White Hat SEOs are those that comply with the rule ( actually the guidelines provided by the search engines.) Black hat SEOs are those that push the limit of SEOs and employ some questionable or forbidden techniques (according to the guidelines). These black hat SEO techniques too they are commonly known as spam “.

NOVA Website: “Acronym for Search Engine Optimization. This is the process of making a website search engine friendly. Search engine optimization is primarily used to increase ranking in the SERPs, and the Effective SEO can increase the potential of your website and attract more traffic. “

There are thousands of definitions available, almost the same number of “SEO gurus” you will find online (“The Guru’s Problem” is actually the title of another article to be published soon).

As you can see, no definition is like another, but they all tend to converge on a certain common understanding.

There are numerous techniques and tools that are used to achieve SEO goals, and they should NOT be included in one definition.

Since it is not correct to define a concept through its tools, here is a definition that came to me after long deliberations. The suggestion is to define SEO as follows:

SEO = short for “Search Engine Optimization”, the process of optimizing and fine-tuning a website and gaining knowledge online, in order to deliver targeted visitors and ensure high conversion rates.

When done correctly, SEO activities should:

– make search engines crawl the site;

– make search engines index the site;

– ensure a high ranking among SERPs (search engine results pages) for certain keywords;

– achieve a high page rank;

– generate targeted traffic;

– achieve high conversion rates among site visitors.

Since nothing is final and definitive in the world of SEO, I would like your comments and suggestions: is a way for you to contact me and discuss your marketing concerns.

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