Are you having a “business“With your client? Having a relationship, and actually building that relationship to begin with, should be one of the most important tasks for your business.

Creating a regular email newsletter or ezine is one way to create and, more importantly, keep in touch with your potential customers or clients. You have the opportunity to constantly remind them that you are out there and that you offer good value for money, because you are going to offer advice and information for free. You can’t offer a better deal than that!

So here are 8 key elements of a newsletter that should keep your readers happy and, more importantly, come back to you when they’re ready to buy.

Be personal.

Even though you may be messaging many, you need to write as if you are actually speaking to one of your clients. Write in a simple conversational style so your newsletter is easy to understand. Use bullet points and short sentences.

Offer value.

Your newsletter must consist of at least one main element (and obviously useful) article that will be the backbone of the article and then your readers will feel they have value.

The article can be in a variety of formats: the most common include “how-to” articles, lists of top tips or resources, reviews of products or services of interest to your readers; etc.

Use an introduction.

While you’re offering a useful lead article, you can of course precede it with an introduction where you can give them a taste of your personality and let readers know what’s going on with you and your business.

You have more leeway to be direct and self-promotional in this section because it is NOT your main content, but rather a personal message from you to them.

Highlight your experience.

Have a small section with links to related articles you have written or appeared in, where applicable. This is a great opportunity for you to prove your credibility and expertise, and at the same time it is an additional useful resource for your reader.

Promote only after the main article.

Hopefully, once someone has read your main article and been impressed, they will be open to knowing what else you have to offer on the subject: like reports, e-books, courses, etc.

A good introduction to this is: “Did you like today’s article? If so, check out my … [report, e-book, course, etc.]… “

Show testimonials.

Obviously, if you can, add a testimonial from a customer to give more evidence of credibility and make them feel comfortable trying your product or service. Whatever you do, don’t make one up! That is not honest and is probably illegal!

Remind them who you are.

At the end of your newsletter, it is quite acceptable to tell your reader a little more about yourself. You can give a brief description of yourself and what you have to offer to your general readers.

For example, a fictional newsletter editor might write the following …

“Marketing consultant John A. Smith,” The Newsletter Man, “has been writing newsletters and helping others do the same for 10 years and is the author of” Boost Your Business With News: 99 Secrets To Publishing And Promoting A Newsletter email newsletter that gets results.

“It’s a step-by-step manual that guides you through the entire process. It’s available, along with tons of free articles online, at: [give your website here]. “

Make special promotional announcements only occasionally.

Occasionally, you can send a purely promotional email to your reader list. However, don’t blatantly abuse this privilege by sending out announcements every other day about the latest and greatest. Keep them to a minimum and be selective.

Only promote what you really think is newsworthy or beneficial to your readers. Perhaps one of your specials is coming to an end, you need the “help” of your readers, or you are offering a last minute workshop and need to fill the seats.

It is important to include your standard greeting, contact information, and unsubscribe information in your promotional emails; That way, your readers will be familiar with the format and won’t mistake it for spam.

So there you have it: the right way to structure and put together a newsletter that will engage your readers and allow you to build and maintain a long-term relationship with them.