Since 1974, Enagic has specialized in providing alkaline water ionization technologies for the home. While they may be using the latest technology to purify water, they are still relying on traditional “friends and family” marketing methods.

If you are seriously looking to establish a profitable Enagic business, you will need to incorporate the following 3 steps below into your marketing campaign.

1. Get to know your customers, your products and the competition:

On the one hand, your target market is all of the living (carbon-based) creatures on earth, and your product, clean water, is an essential part of those creatures’ existence. On the other hand, the search for the man of clean water is perhaps as old as the man himself.

Your competition will come, in part, from the technology that has allowed us to “bottle” clean water and place it on the shelves of almost every supermarket and convince your neighborhood stores.

2. Place yourself on the web, not your product:

Now that you have identified with the “need of man”, you will have to be the expert on all the unsafe water supplies that are supplying water to the masses of people in the United States, as well as around the world. Nothing can be as important as US geological reports on the number of contaminated wells in the US, what medical effect it is having on (especially) children, and the (lack of) efforts to “clean up the mess”

You may also want facts and figures on the healthcare costs associated with “bad” water, and also the landfill costs associated with those “disposable plastic bottles,” as well as the “Great Pacific Garbage Patch.”

Having massive amounts of goods, even data on the real costs of having pure water, will be the best ally you have in this market. Your website should provide your potential customer with a sample of this data and then provide a free report outlining your findings and results.

Remember that you position yourself as an expert and people will look to you for answers.

3. Leave the business opportunity behind

As you find people who are genuinely concerned, the best way to “close the deal” is to start talking about your business opportunity. These people don’t care about your business; his thoughts are on staying alive. Don’t cloud this problem … stay the course and teach them how to “protect” their lives with clean, safe water.

After that link has been created, you may be asked “what do you get out of this deal?” Now you can pull out that business card, as they may be ready to get a “piece of the action” for themselves.

Successful Enagic salespeople have people requesting to join their business … how many people have asked you today?

In conclusion:

These 3 steps seem very simple, however (especially with the website) they require some skills that you do not currently have. Being a professional, you should seek help from other professionals.

Many network marketing training companies specialize in teaching the mechanics of network marketing and the psychology of network marketing. You will need to have a complete understanding of these, especially when developing that website. You can even ask (your company) for help in producing that website.

If you follow these 3 easy steps (and forget about the local “computer whiz” when it comes to the web), a very profitable Enagic business can be in your future.