Keeping your Instagram busy is a great way to build a following. An active account is more interesting than an inactive one. Also, using Instagram to share all types of content with your audience in many ways will be much more interesting to them than if you only shared one type.
Let’s look at some ideas that you can incorporate into your stories to build a following.
1. Show a day in the life
A great use of Instagram stories is to take a day and show up at different times of the day to share what you are doing in relation to your audience and your business. For example, if you are a business advisor, you may want to share with others how you run your own business and your team.
2. Broadcast live
Take time to post live every day, even to share just one exciting bite of news. When it is streamed live on a random basis, your audience will receive a notification if they signed up to receive the notification. They will pay more attention to you and even be sad if they miss it live, but they will also see the recording if you leave one.
3. Provide a sneak peek
Creating a new product or service? Please provide a sneak peek about it. Trying out new software that you want to recommend? Make a story about it. The more reasons you can find to appear in stories, the better your search will be to find more followers.
4. Take a survey
Instagram allows you to take surveys, which is a good way to find out what your audience thinks. Keep the surveys short and concise to avoid confusion, as these surveys are not very scientific. If you want accurate results, consider limiting your options.
5. Trade Instagram Stories for a day
If you have a colleague who caters to a similar or the same audience as you, you can swap Instagram for a day. You publish their stories and they publish yours. This is a wonderful way to get cross-promotions and more followers.
6. Countdown to launch
If you have an upcoming launch or event, use Instagram Stories to count down to the launch. This is a fun way to get everyone excited about your new offering.
7. Use stickers and special effects
Instagram has ways to grab your audience’s attention; use them, use them. Add special effects, use stickers, add great hashtags. Call the right people. Make yourself known so you can catch those followers who like you.
When sharing a story, always remember to include a call to action. Your audience won’t act (or very rarely) if you don’t tell them what to do. Every time you create content, you need to know what you want the results to be after your audience sees it.