Content creation can be considered from different points of view. Some of the web content developers create content for the sake of the audience while others create content for the sake of the search engines. The need for content cannot be stressed enough in the online sector. The content drives a large number of visitors to your website, builds trust towards your audience, answers questions, etc.

When it comes to content marketing, quality should be prioritized over quantity. The content is produced primarily for the benefit of the user. When producing your content, consider keeping it original, useful, and up-to-date. Your content should also be relevant to attract more shares and links. Before you create content, understand your users and what they need to keep them intact. Maintain a high level of originality in your content by letting it flow.

The following 5 tips, provided by Ryan Johnson, Senior Sales Manager at Semalt Digital Services, will help you analyze and take control of your content marketing.

1. Main content

Being one of the best web content developers takes a bit of experience and taking control of content marketing in general. To keep users engaged, you need to create content on pages that have high exit rates or bounce rates. Bounce rates help measure the number of users or visitors who visited a certain page and left without visiting any other page. Exit rates help measure the number of users who visited the given page, then left your website but had a chance to browse other pages before the given page.

Optimizing content on pages that have low average page times and high page views always keeps users interested. Always look for the content trend on the main pages to get ideas on what content to develop, mainly the topic to focus on at any given time.

Before creating content, consider reviewing the top pages to get an idea of ​​what’s trending over a given period of time.

2. Landing Pages

Visitors play a key role in conversion by visiting after landing pages. Landing pages are where your users begin their adventure on your site. However, the top content should not be ignored. The Landing Pages Report is located under Landing Pages, an icon below the behavior.

The landing page helps web content developers learn the principles contained in top-performing pages and apply the practices learned to lower-performing pages. Visit the pages with low conversion rates or high bounce rates and fix any issues you may find on those pages. Also, evaluate sidebars with unrelated content and content from pages with high bounce rates.

To be safe, break down the traffic by source before you start evaluating the top and bottom pages. Increase conversion rates on pages that already drive traffic, and you’ve made quick wins on your SEO campaign.

3. Exit Pages

Creating content on various topics may not be as valuable to your site. For example, a visitor might visit your site, such as content for a specific keyword, go through the next product, click on it, and leave the site. That will outperform your site, even if it has been ranked in the top spots for a certain keyword.

The exit pages report helps a developer to find the pages that drive traffic away. Creating closely related content helps track content that appeals to users and what drives them away. If by chance your top exit pages and top landing pages are the same, you are in a good position to increase conversions on your site.

4. The flow of visitors

The flow of visitors is very categorical and contains some columns. The first column of the visitor stream indicates where a user entered the site. The second column shows the landing page. The different blocks of the visitor flow are connected by blue lines, where the thickness of the blue line represents the number of visitors following that path. The visitor flow also contains a red line indicating a point where the user left off.

To increase conversions, identify where visitors are leaving and produce content that can play with the visitor flow. Also, consider linking your featured pages to other pages for a better user experience and flow. Always spend some time monitoring how your users interact with your site’s pages and content in order to have an effective SEO campaign.

5. The Penguin Tool

The Penguin tool is widely used in comparing Google algorithm updates and Google Analytics data. Overlaying the Penguin tool with other updates helps pinpoint the cause of possible fluctuation in traffic on your site. Panda updates target low-quality and duplicate content. In addition, the Panda update will measure the level of progress of your site.

Web content developers should create content for the benefit of users and visitors, rather than for the good of Google. Generate content that adds value to your target audience, customers, and readers. The points discussed above will help you have an effective SEO campaign and take control of your content marketing.