1. They underestimate the planning and effort required to engage with the market to promote their work.. Until you’re ready to take matters into your own hands to promote your book, you’re still a writer. Publishers today do very little to promote their work. If you want to be an author, you need a solid marketing plan that is planned at least six months before the publication date and it is essential to have a post-publication plan as well.
two. They catch up with sales.. This is a problem: after all, there is a lot of pressure on authors to constantly promote their books. However, many writers want a “recovery” in the form of sales. I understand that sales are important, but do you know what those sales will bring? readers. If you give up that connection, then you’ve missed out on building a platform that sells. Word of mouth marketing is the best kind of sale there is. Every time you find yourself looking at sales, ask yourself if you’ve done all you can to fully connect with readers. Think workshops, book talks, talks, webinars, teleseminars. The opportunities are endless!
3. They do not have a long-term marketing strategy.. You’re not in business just to publish your first and only book, are you? A long-term marketing strategy requires investing in publishing and marketing your first book, as well as setting aside time to write additional books. Becoming an author requires long-term thinking. How do you want your career to be in 5-10-15 years? Do you still want to see yourself promoting your first book?
Four. They depend on the publisher to market and promote their books.. Unfortunately, publishers don’t do much for their authors these days. Even New York Times bestselling authors are self-publishing their books to regain greater control of sales and marketing. Many authors like me
5. They are distracted by the success of other authors.. In the process of learning to market themselves, they inevitably compare themselves to the success of other authors (this is very easy to do, I know!) which in turn lowers self-esteem. They think: “I will never be like that author who does such and such.” So here’s a better way to do it: If you’re an aspiring author, see what these authors are doing right, and then target that. Make that your quarterly goal. If you’re an aspiring first-time author, stay focused on your writing goals.
As you can see, there is a lot of legwork involved in transitioning from the writer’s life to claiming authorship. It is one of the hardest things to do when making this decision.